Category: mobile

Pegasystems tunes into mobile apps with Antenna buy

Scott Denne

Contact: Scott Denne Carl Lehmann

Pegasystems has scooped up Antenna Software, a mobile application development vendor that has struggled to compete with the plethora of free and cheap tools for building mobile apps. Launched 15 years ago, Antenna provides software for building, running and managing mobile apps. The business model was to sell the development tools and provide runtime services for free. As the mobile app economy exploded, the company found it increasingly difficult to sell proprietary tools to developers. We estimate that Antenna had less than $40m in sales last year, slightly down from a year earlier.

The deal provides Pegasystems with native mobile development capabilities and several new features, including an enterprise app store and device management. That enables Pegasystems to expand its market to mobile-first customers and gives it a better framework to expand its existing customers into mobile. We view this as an opportunistic acquisition by Pegasystems, which has now only done three deals in the past decade even as its core BPM sector has seen a lot of M&A – both for consolidation and into adjacent markets.

Morgan Stanley advised Antenna and Bridge Street Advisors banked Pegasystems. Incidentally, those same banks played the same roles in Pegasystems’ last deal, its $162m acquisition of CRM vendor Chordiant in March 2010. In that purchase, Pegasystems paid slightly more than 2x trailing sales. (That’s based on equity value for Chordiant, which had slightly more than $50m of net cash.) Although Pegasystems didn’t release terms of its Antenna buy, we would estimate the multiple in the same sort of range as Chordiant’s valuation.

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Sometimes M&A begets M&A

Scott Denne

Contact: Scott Denne

TIBCO Software has acquired BI vendor Extended Results to bolster its Spotfire data visualization business, which it bought for $195m in 2007. After five years of organically growing Spotfire, Extended Results is TIBCO’s third Spotfire add-on this year. Its growing interest in the sector likely comes from both competitive M&A pressure and the market’s overall growth.

Extended Results offers BI software that enables executives to access key metrics on their mobile devices. The target provides TIBCO Spotfire with a mobile delivery mechanism for its visualization products. Terms of the deal weren’t disclosed, but we know TIBCO has so far spent a total of $85m to purchase businesses complementary to Spotfire. Extended Results had 50 employees. Cascadia Capital advised the company on its sale.

To a degree, we believe the transaction was driven by competitive M&A pressure in data visualization, as well as the sector’s growth potential. For example, QlikTech, one of TIBCO Spotfire’s biggest rivals, got into data visualization in May with the $7.6m acquisition of NComVA. Meanwhile, other tech firms have been active here this year, with Salesforce.com buying EdgeSpring, Datawatch picking up Panopticon Software and Pentaho reaching for Webdetails. And for a market check, Tableau Software, the largest stand-alone data visualization software provider, is expected to double its revenue this year, to $258m.

TIBCO’s BI and data visualization M&A

Date announced Target Deal value
September 18, 2013 Extended Results Not disclosed
June 11, 2013 StreamBase Systems $52m
March 25, 2013 Maporama Solutions $6.9m
July 8, 2008 Syndera $1m
June 19, 2008 Insightful Corp $25m
May 1, 2007 Spotfire $195m

Source: The 451 M&A KnowledgeBase

Twitter gets mo’ advertising with MoPub

Scott Denne

Contact Scott Denne

In its largest acquisition, Twitter is spending about $350m in stock for mobile ad exchange MoPub. The bit of portfolio expansion into the fast-growing market comes as Twitter reportedly readies itself for an IPO, which is widely expected for next year. The deal brings Twitter instant access to two of the biggest trends in digital marketing – programmatic buying and mobile advertising.

Despite the growing popularity of those two trends, there are few companies focused on doing both. That scarcity likely contributed to the rich price Twitter is paying for a company that started selling less than two years ago. Aside from MoPub and its closet competitor, Nexage, there aren’t any notable ad exchanges dedicated to mobile. As interest in mobile advertising has grown, so has MoPub’s revenue, which we understand will be $20-25m in the current quarter.

This is the fifth mobile-related acquisition (out of nine total) by Twitter in the past 12 months. We would note that the breakdown in Twitter’s deal flow mirrors the activity of its users, 60% of which access the social network via a mobile device at least once a month.

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Amobee hunts for mobile-ad tech

Scott Denne

Contact Scott Denne

Amobee’s purchase of Gradient X is the latest in a line of mobile-advertising deals, as ad-tech companies bring on new capabilities to serve the quickly growing market.

Amobee became a subsidiary of SingTel in a $321m deal last year. It was unique in that a wireless carrier was spending a significant amount of money to extend beyond its core services business. The rationale behind that deal was to give Amobee resources to expand. Earlier this year, Amobee acquired Adjitsu.com for interactive-ad technology, and continues to look for deals that bring it new mobile technologies or enable its global expansion.

Gradient X had just begun commercializing technology to automate and optimize the purchase of mobile ad space. Amobee already offered advertisers a product that would enable them to place their mobile ads across different publishers through a manual process.

This deal brings the total number of mobile ad-tech acquisitions so far this year to 16, one more than all of last year, according to the 451 KnowledgeBase. Other deals include app developer Phunware’s $23m purchase of mobile ad network TapIt Media, Millennial Media’s $14m acquisition of mobile-ad targeter Metaresolver and its $221m deal for Jumptap, which it bought for capabilities such as real-time bidding and targeting. (Investors didn’t exactly love Millennial Media’s bet on Jumptap, and knocked shares in the company to their lowest-ever levels.)

Still, the market is growing quickly, according to Interactive Advertising Bureau. Mobile-advertising spending doubled last year to $3.4bn. However, we would note that is still less than a tenth of the digital advertising market in the US, despite consumers spending an ever-increasing amount of time on their mobile devices.

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Will Microsoft and Nokia make for a ringing success?

Brenon Daly

Contact: Brenon Daly

In an acquisition that effectively formalizes a partnership of two and a half years, Microsoft plans to hand over $5bn for Nokia’s phone business. Additionally, it announced a $2.2bn agreement to license the Finnish company’s patents and mapping technology. Taken together, the moves mean that Microsoft – in its efforts to make the leap from the PC market to the much broader mobile world – has now tried all three of the corporate development strategies: buy, build and partner.

And yet so far, the results of that effort remain underwhelming. In an August survey by ChangeWave Research (a service of 451 Research) just 9% of corporate respondents indicated they planned to purchase a Windows Phone-powered device in the fourth quarter of this year. Microsoft’s ranking was dead last among the mobile OS providers. Even BlackBerry, which is fading dramatically, drew a level of support that was three times higher than Windows Phone.

Nor does the addition of Nokia, when the deal closes early next year, appear likely to bump up Microsoft’s standing among corporate mobile-device buyers. Just 7% of respondents to the ChangeWave survey indicated they planned to buy a Nokia device in Q4. That was the lowest standing among the six specific vendors included in the ChangeWave survey.

Obviously, Microsoft’s purchase and license agreements with Nokia extend far beyond the immediate timeframe covered in the ChangeWave survey. But even as we look ahead a year or more, we don’t necessarily see the transaction doing much to establish Microsoft as more than a distant fourth-placed mobile OS vendor.

For starters, there’s Microsoft’s mixed record on hardware, including its recent $900m write-off because it hasn’t sold anywhere near as many Surface tablets as it expected. And even when we look at precedent transactions where software companies have reached for hardware vendors (even those with solid underlying IP), the returns have been low. One dramatic example from the enterprise world: Oracle has struggled to get out from under the billions of dollars of hardware that it inherited when it acquired Sun Microsystems.

Even more relevant to the Microsoft-Nokia transaction, Google hasn’t radically altered the fortunes of Motorola’s smartphones since it acquired that business in a deal that was announced two years ago and closed May 2012. Yes, the Android OS continues to gain momentum for all device makers. But specifically for Motorola, the percentage of corporate buyers who plan to purchase a Motorola device in the coming quarter has dropped almost uninterruptedly in the year that Google has owned the device maker, according to ChangeWave research.

 

Facebook focuses on mobile video

Scott Denne

Contact: Scott Denne

Having seemingly solved its earlier problems with mobile revenue, Facebook is turning its attention – and M&A activity – toward the next emerging media trend: social video.

The social networking giant has already shown that it can shift its business to meet emerging trends. When it went public less than 18 months ago, practically none of its revenue came from mobile. In Facebook’s most recent quarter, its mobile advertising products brought in 41% of its total ad revenue. More than a little of the growth can be tied to its rapid-fire acquisition program. After spending $1bn on photo-sharing app Instagram, Facebook has pursued a strategy of smaller deals to shore up its mobile technology and team, including its purchases of facial-recognition company Face.com and location-based app maker Glancee.

Its latest addition to the mobile business is Luma, a two-year-old startup based in Palo Alto, California. Facebook had hinted that a deal like this was a possibility. In its most recent earnings call, CEO Mark Zuckerberg said that Instagram’s newly launched video-sharing capabilities were in need of technology to stabilize the amateur videos on the app. That technology is at Luma’s core.

Acquisitions have always been a big part of Facebook’s business plan, but it has spent relatively little money in picking up new businesses, aside from its $1bn purchase of Instagram in 2012. Excluding that deal, Facebook spent $155m buying about 26 companies in 2011 and 2012. Through the first half of this year, the company has spent $246m on six transactions.

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Bye-bye Ballmer

Brenon Daly

Contact: Brenon Daly

Lost in the schadenfreude and snark that has accompanied Steve Ballmer’s decision to leave the top spot at Microsoft within a year is one undeniable piece of his legacy: No other tech CEO has accumulated as many assets in key markets as Ballmer.

In addition to the fat-margin franchises that Ballmer inherited, he steered the company on an M&A program that built up offerings around growth markets such as mobility, cloud infrastructure, data warehousing, online communications, digital advertising, collaboration and beyond. During Ballmer’s 13 years running the software giant, Microsoft dropped more than $25bn on its acquisitions.

Of course, there have been M&A missteps. The company has endured big write-offs (aQuantive), gotten burned by targets with dubious accounting (FAST Search & Transfer), drastically overpaid on other acquisitions (Skype), and has seen the period for returns on deals drag beyond a decade (Great Plains Software, Navision).

But in the end, Microsoft has at least brought together a basket of offerings, built on in-house and acquired technology, that makes it relevant in today’s tech market. Want proof of that? Microsoft is actually increasing sales. Granted, it’s only about 5% growth, but at least Microsoft is growing. The same can’t be said for IBM or Oracle or Intel or Dell or Hewlett-Packard. (Oh yeah, and Microsoft is growing while also throwing $20bn to the bottom line each year.)

From our perspective, one of the main challenges for Microsoft’s next CEO will be realizing a return on all of its previous dealmaking. Ballmer’s M&A program has put the pieces in place, but for the most part, they have been underutilized. It’s time for an execution-focused chief executive to wring more value out of the enviable collections of assets that Microsoft has already acquired.

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Zillow takes a big bite of the Big Apple, acquires StreetEasy

Brenon Daly

Contact: Brenon Daly

Looking to expand its offering in one of the most competitive real estate markets in the US, Zillow pays $50m in cash for New York City-focused StreetEasy. The deal, which should close this month or next, will be part of the company’s Marketplace portfolio, which generates about two-thirds of total revenue at Zillow. (The remaining revenue comes from display advertising and mortgage offerings, two businesses where Zillow has also used tuck-in acquisitions.)

Founded in 2006, StreetEasy provides both rental and for-sale listings in the New York City area. The company draws nearly 1.2 million unique visitors each month. (For comparison, Zillow attracted more than 61 million users in July, up from 37 million in July 2012.) StreetEasy is the largest of Zillow’s seven acquisitions, which have all come in the past two and a half years, according to The 451 M&A KnowledgeBase.

Fitting for a company that is growing at about 60%, Zillow recently told Wall Street that it will be increasingly reinvesting in its business. In the second quarter, Zillow lowered its EBITDA projection for the rest of the year, while bumping up its revenue forecast. (It now sees about $185m in sales for 2013, compared to a market capitalization of $3bn.)

Although Zillow holds roughly $170m in cash and short-term investments, the company also announced plans to sell 2.5 million new Class A shares. (Additionally, private equity firm Technology Crossover Ventures and company insiders have registered to sell another 2.5 million shares.) At current market prices, the secondary would add some $215m to Zillow’s treasury. Zillow priced its IPO at $20 per share in mid-2011, sold additional shares last September at about $40 each, and now trades at more than $80 each.

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Millennial Media acquires Jumptap to consolidate mobile advertising

Contact: Tejas Venkatesh

In its largest acquisition by far, Millennial Media has announced the purchase of fellow mobile advertising firm Jumptap. Millennial will hand over 24.6 million of its shares and $12m in cash to Jumptap, valuing the target at $221m based on Millennial’s stock price close on Tuesday. The deal brings together the advertising networks of the two companies, which will now combine to form a larger network of ad properties to compete against Google.

Jumptap generated sales of $63.6m in 2012, including $10.5m from its telecom portal business, which it will shutter. Excluding that legacy business, Millennial is valuing Jumptap at 4.2x last year’s sales. For comparison, Millennial garners a valuation of 3.5x trailing sales on the public markets. On the other side, the transaction is a ho-hum exit for Jumptap’s investors – General Catalyst Partners, Redpoint Ventures and other firms – which collectively funneled roughly $120m into the nine-year-old company.

The deal comes even as Millennial reported a second-quarter earnings loss after the bell yesterday. The company also fell short of analyst expectations for its top line, reporting $57m in revenue versus the consensus estimate of $59m. As a result of the acquisition and its earnings report, Millennial’s stock plummeted more than 17% in early trading today. By midmorning, shares were changing hands at $7 per share, roughly half its IPO price of $13 in its March 2012 debut.

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Altera moves into power management with $134m Enpirion buy

Contact: Tejas Venkatesh

FPGA designer Altera has announced the acquisition of power management chipmaker Enpirion for $134m in cash ($141m including the assumption of debt). The deal should bolster Altera’s FPGA systems by reducing board space and improving power management.

Enpirion makes power system-on-a-chip DC-DC converters that enable greater power densities and lower noise performance compared with their discrete equivalent. The 12-year-old target, which originated as a spinoff of Bell Labs, raised $77m in several rounds of funding from Canaan Partners, Columbia Capital and other firms. Enpirion is expected to generate $20m in revenue this year and $35m next year. The transaction values Enpirion at 7x this year’s sales.

The deal comes nearly a year after wireless semiconductor giant Qualcomm bought programmable power management chipmaker Summit Microelectronics for an estimated $100m. The chip world’s constant pursuit of Moore’s Law results in higher performance, but also creates complexity in power management. These acquisitions are aimed at mitigating that problem.

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