Category: SaaS

The rich valuation of integration

Brenon Daly

Contact: Brenon Daly

A lot of attention (and the accompanying financial rewards) around data management has tended to pile up in security, storage, analytics and other well-known market segments. Rather quietly but consistently, data integration has joined the list of richly valued markets as customers use these offering to get at the massive stores of information that run their businesses. The premium valuation is showing up both on Wall Street and, just recently, in M&A, too.

Take the case of Informatica. Shares of the data-integration provider have nearly doubled over the past year, and currently fetch their highest price in a decade. Informatica currently trades at a $3.8bn market capitalization, a rather rich six times its projected 2010 sales of $640m. The company has always stressed that part of its value has been in its independence among the software giants, but Informatica has nonetheless attracted M&A speculation in the past.

Those highly valued (and highly visible) public market vendors have helped drive up the valuation of smaller data-integration startups. For instance, we estimate that IBM paid about $200m for Cast Iron Systems, which we understand was running at about $30m in sales. And just last week, Dell reached for Boomi in a deal that valued the company at more than twice that multiple. (Subscribers can see our full report, which includes our estimates on the revenue as well as the price of Boomi.)

Is GeoLearning the next to go?

Brenon Daly

Contact: Brenon Daly

While the employment market may still be sluggish, the market for software that helps companies with their employees is bustling. We recently noted that both the number of deals and spending in the human capital management (HCM) market so far this year is rivaling the records set when the overall M&A market was much healthier. Add to that, there’s even an HCM vendor that’s eyeing the other exit: Cornerstone OnDemand filed to go public two weeks ago, one of the few tech companies that’s willing to brave the chilly IPO market.

As to what’s the next likely deal in the HCM market, recent indications have pointed toward a sale of GeoLearning. (We understand that the Des Moines, Iowa-based company has retained Raymond James & Associates to advise it on a process.) Founded in 1997 by current CEO Frank Russell, GeoLearning sells its learning management software (LMS) through both a hosted and on-demand model to more than 700 customers. In February 2008, GeoLearning took in its first and only institutional money – a $31m investment from Volition Capital, which was known as Fidelity Ventures at the time.

A little more than a month ago, fellow LMS startup Learn.com got snapped up by Taleo for $125m. Sources have indicated that ADP may have been the initial bidder for Learn.com, looking to add to the half-dozen HCM acquisitions the services giant has already done. We would expect ADP to at least look closely at GeoLearning. But from our perspective, the more likely acquirer for GeoLearning is SuccessFactors. The two companies have had an integrated offering on the market for more than four years, and continue as close partners. We gather that GeoLearning is slightly larger than Learn.com, which was running at about $30m in sales.

HCM deal flow nears high-water mark

Brenon Daly

Contact: Brenon Daly

Dealmaking in the human capital management (HCM) market has surged in recent months, pushing spending to near-record levels. So far this year, we’ve tallied 36 HCM transactions, with an aggregate value of $1.9bn. That basically matches the high-water mark of $2.1bn in the sector set during the first three quarters of 2007. (However, we should note that nearly all of the HCM spending three years ago came from the $1.8bn take-private of Kronos by Hellman & Friedman in March 2007.)

The number of HCM transactions so far this year (36) matches exactly the number during the same period in 2007. Another similarity between the two years is that strategic and financial buyers have both been active in the sector. Consider this: In the four deals announced so far this month, buyout shops have been behind two while corporate buyers have inked the other two. Valuations for this month’s transactions – and most other recent HCM deals, for that matter – have ranged from just below 2 times trailing sales to around 4x trailing sales.

However, in the sector’s latest acquisition, the valuation came in well north of that range. On Monday, private equity firm Madison Dearborn Partners (MDP) took a majority stake of Fieldglass in a transaction that valued the HCM vendor at more than $220m. (ArchPoint Partners advised Fieldglass in the deal between the two Chicago-based firms.) Fieldglass focuses on the so-called contingent market, which covers project-based contractors, offshore workers and so on. According to our understanding, Fieldglass generated nearly $30m in revenue and $5m in EBITDA in 2009 and was tracking to nearly $40m in sales and $10m in EBITDA for this year. That means MDP’s stake valued the company overall at about 6x trailing sales, according to our calculations.

salesforce.com patches a hole in its Service Cloud

Brenon Daly

Contact: China Martens

For some time, we’ve been expecting salesforce.com to make a second purchase in the service automation space. It’s a market the SaaS CRM and development platform player took a major step into back in early 2009 following its $31.5m purchase of French knowledge base provider InStranet in August 2008. It now appears as though salesforce.com has indeed made another foray with the acquisition of enterprise live chat player Activa Live, a move the companies aren’t commenting on but have confirmed to several third parties.

Based in St. Clair Shores, Michigan, Activa Live’s customers include American Apparel, Best Buy, Dun & Bradstreet, Endeca, LexisNexis and Procter & Gamble. The startup already had tight integration with Salesforce CRM. Its rivals include other chat specialists such as Bold Software, LivePerson and Velaro as well as a host of service automation software players that provide live chat modules such as eGain Communications, Kana, Moxie Software (formerly known as nGenera), Parature and RightNow Technologies.

Salesforce.com has been steadily building out Service Cloud and has found turning on-premises InStranet SaaSy a time-consuming experience. It’s keen to substantially grow the business, and owning more service automation components should further that goal.

Activa Live is another of salesforce.com’s under-the-radar purchases, deals that it barely refers to in public or doesn’t acknowledge at all. Such transactions already include the acquisitions of Welsh business orchestration firm Informavores, semantic analysis player GroupSwim, and reportedly Canadian SaaS website building, managing and optimizing tools provider Sitemasher.

Salesforce.com is still sitting on a boatload of cash after raising $575m in a private placement at the start of the year, and has only inked one substantial deal in its history – the surprise $142m acquisition of data-as-a-service (DaaS) provider Jigsaw Data in April. We continue to puzzle over what larger transactions salesforce.com might set its cap at, and would now add business information provider Zoom Information to the list as being potentially complementary to the vendor’s Jigsaw buy. DaaS is another arena where salesforce.com hopes to make big bucks

OpenTable booking seats at negotiating table in Europe

Brenon Daly

Contact: Brenon Daly

Often when a company takes its business to a foreign country, something gets lost in translation. EBay found that as it looked to expand its online auctions internationally, and on a smaller scale, OpenTable ran into some of that as well. Roughly two years ago, the San Francisco-based online restaurant reservation service pulled out of both Spain and France. Even now, OpenTable’s international operation contributes only about 6% of total revenue as it burns money.

So, perhaps the thinking in its recent transatlantic move is: If you can’t beat them, buy them. In its first acquisition for geographic expansion, OpenTable said last week that it will pay $55m in cash for toptable.com, a UK reservation site. (Frankly, we have been expecting a move across the ocean by OpenTable since its IPO.) OpenTable has had its offering in the UK since 2004, but the company has acknowledged that the UK is its most competitive market.

While the acquisition should help bolster its presence there, we should note that OpenTable operates in a very different way than toptable.com. OpenTable looks to replace a restaurant’s existing reservation book, which is typically a pen and some paper, with the company’s proprietary electronic reservation book. On top of that one-time installation fee, OpenTable then charges a monthly subscription fee as well as making money each time a diner sits down at a restaurant table that was booked through the service. In contrast, toptable.com – along with other services that use the ‘allocation’ model – simply moves some of the available reservations online, with reservations there then recorded in whatever system the restaurant is currently using.

One advantage that toptable.com has, according to OpenTable, is that its approach is ‘lighter’ in that it doesn’t require an upfront hardware purchase. OpenTable is considering taking toptable.com and its allocation approach back into continental Europe, where toptable.com had started to move. If that organic expansion from its inorganic acquisition doesn’t take off, look for OpenTable to buy again. Germany, where OpenTable has had operations since 2007, looks like another market where OpenTable might want to reserve a few seats at the negotiating table.

Wall Street job pays off for Salary.com

Brenon Daly

Contact: Brenon Daly

Strictly from the view of the corporate treasurer’s office, Salary.com got paid while on Wall Street. The compensation management vendor went public at a valuation that – in rather short order – would never again be available to the company. The outsized chunk of money that it raised in its early 2007 IPO, which came right before the window for new offerings slammed shut, has helped fund its money-burning operations since then.

In its mid-February 2007 IPO, Salary.com sold 5.7 million shares at $10.50 each. Of that amount, 4.9 million came from the company, meaning it raised some $51m. (That relatively fat offering came despite the company only recording $23m in revenue in the year leading up to its IPO.) In the year after the debut, the stock basically traded at or slightly above the offer price. But in early February 2008, it broke issue and would never again change hands in the double digits. Kenexa bid $4.09 for each share of Salary.com.

The fact that Salary.com is getting taken off the Nasdaq at less than half the price that it came on the exchange underscores just how much Wall Street has backed away from risk. And, unfortunately for Salary.com – a tiny company that’s put up only red numbers – that has meant investors backing away from it. To get a sense of just how small Salary.com is, consider this fact: each year, the company generates about $40m in sales, roughly the amount that its acquirer, Kenexa, generates each quarter. And we can’t overlook the fact that its unprofitable operations had burned down its stash of cash to about $8m, compared to more than $20m last year.

So all things considered, the planned sale of Salary.com is not such a bad outcome for the vendor. It gets valued at about 1.6 times trailing sales, roughly matching the multiple in some other recent human capital management (HCM) deals. (For instance, we understand that ADP paid about $110m for Workscape earlier this summer, a transaction that valued the HCM vendor at about 1.8x trailing sales.) In any case, if Salary.com hadn’t gotten a Wall Street windfall in the form of an IPO, we’re fairly certain that the company would have had a much rougher go of it during the Credit Crisis, and probably wouldn’t even have fetched the $80m that it got in its sale to Kenexa, or any other buyer.

A clear return and ‘cloudy’ outlook for Tripwire’s only deal

Brenon Daly

Contact: Brenon Daly

Exactly a year ago, Tripwire made its first and only acquisition in its 14-year history, picking up the assets of Activeworx. The tiny startup added log management technology to Tripwire, an IT configuration and compliance vendor. The deal itself, which only set Tripwire back about $3m, was a fittingly quiet purchase of a company that had lived a pretty quiet life. On Thursday, Tripwire took that technology to the cloud.

Although Tripwire actually closed its pickup of Activeworx last August, it only began talking about its log management offering, which is based on the acquisition, earlier this year. It also only began selling its log management offering earlier this year. As it was rolling out the offering, we noted that the log management market looked awfully crowded. But so far, Tripwire appears to be getting a solid return on its Activeworx buy. From a standing start, Tripwire’s Log Center business has generated about $2m of license sales in the first two quarters of 2010. (And to be clear, that’s GAAP revenue, as listed in the company’s latest amendment to its S-1 filed with the SEC, not some loosey-goosey figure that has been rounded way up.)

Granted, the Log Center contribution is still a small slice of the $18m in total licenses it has sold over the same period, and an even smaller portion of the $40m it tallied as total first-half 2010 revenue. But for a new product introduction, that’s a strong start out of the gate. And today, Tripwire announced a partnership with Terremark through which the datacenter provider will now be offering Log Center to its clients. The on-demand compliance and security arrangement between the two companies marks the first cloud offering from Tripwire.

Having its inaugural acquisition already producing revenue at a strong clip, we suspect that Tripwire will look to return to the market. The only question in our mind is what corporate structure Tripwire will have when it goes shopping again. Will it remain a privately held company, or will it see through its IPO filing and join the ranks of the Nasdaq-listed companies? Or will it – as we have speculated in the past – get snapped up by a larger vendor? From what we’re hearing now, however, a Tripwire trade sale is looking less likely than earlier in the summer. From our perspective, two of the companies that would head any list of likely buyers for Tripwire (McAfee and Hewlett-Packard) have their own M&A events to sort through right now.

IntraLinks limps onto the market

Brenon Daly

Contact: Brenon Daly

It turns out that the third time is not the charm for IntraLinks, at least not in terms of its initial valuation as a public company. IntraLinks cut the price for the 11 million shares it is selling to $13 each, down from the $14-16 range it had set. That means the company is raising $143m, some $22m less than it would have if it priced at the midpoint of its initial range. That’s a key consideration because unprofitable IntraLinks was counting on the IPO proceeds to help it pay down debt.

But at least it did manage to get public, unlike the times it filed back in 2000 and 2005. We recently noted how much more grown up IntraLinks looks now compared to its earlier S-1s. One kicker: when it originally filed in 2000, the company ran at negative gross margins compared to the fairly respectable 65% it notched in 2009. Although IntraLinks still isn’t printing black numbers, it’s come a long way from 2000, when it lost five times more money than it even brought in as revenue.

The weaker-than-expected pricing continues a trend that we’ve seen in most tech offerings so far this year: Motricity, Broadsoft, TeleNav, Convio and others have all priced below their range – and all of them are trading lower in the aftermarket. (The one exception to this weakness is QlikTech. The offering, which we indicated would be a hot one, priced above its range at $10, and is now trading at $15.) For its part, IntraLinks first traded at $13 and basically stuck around that level in its debut.

Shopping hard in the City of Light

Brenon Daly

Contact:  Brenon Daly

On its visit to Paris, Francisco Partners brought home more than just a miniature souvenir Eiffel Tower. In the past week, the buyout shop has announced not one but two $100m deals struck in the French capital. Francisco’s unusual double dip comes at a time when the dollar, which had been at multiyear highs against the euro earlier in 2010, has slumped in recent weeks. (We recently looked at the trade winds blowing across the Atlantic.)

For Francisco, the transactions would help restock its European holdings. The buyout shop sold Swiss chip company Numonyx to Micron Technology for $1.3bn in May. In its first deal, Francisco put forward a $100m offer for the Grass Valley Broadcast business, which is being divested by Paris-based Technicolor. (The actual Grass Valley Broadcast business operates in central California, an ocean away from The City of Light.) In probably the more interesting move, Francisco picked up a majority stake in on-demand email marketing company Emailvision. The purchase gave Emailvision, which was advised by Pacific Crest Securities, a fully diluted equity value of about $109m.

Early-mover (dis)advantage at Daptiv

Brenon Daly

Contact: Brenon Daly

So much for early-mover advantage. Daptiv – a pioneering Web-hosted project and portfolio management (PPM) startup founded in 1997 that was originally known as eProject – got sold for scraps late last week. The sale to a buyout shop stands as particularly disadvantaged when compared to earlier deals in the market, a number of which saw giant software companies writing checks in the hundreds of millions of dollars to snap up other PPM vendors. (See our full report on the deal.)

While its rivals were selling out (at rather nice multiples, thank you very much), Daptiv was focusing on selling its product. And it was doing a fair job at that, running at around $20m in revenue. (Incidentally, that’s true revenue, not bookings at the subscription-based company.) Along the way, Daptiv managed to raise about $30m from backers, following a recapitalization in the mid-2000s. So far, so good.

Problems began surfacing at Daptiv earlier this year, however. The company went through a restructuring, trimming about 15% of its employees and swapping out its CEO. It had been trying to raise another round of funding, but we suspect that it found its existing investment syndicate rather frayed. (Daptiv includes Vault Capital as well as Pinpoint Ventures among its investors. Neither firm is particularly active – or even lively – these days.)

While Daptiv had been out looking to drum up dollars from venture capitalists, the company had also been in talks with a firm on the other end of the entrepreneurial spectrum: buyout shop Parallax Capital Partners. Parallax Capital has acquired a number of other tech businesses that have gotten a bit long in the tooth, and, like other additions to its portfolio, it reportedly got a bargain in its acquisition of Daptiv. One report, which included photocopies of the purchase agreement, indicated that Parallax Capital is paying just $12.7m for Daptiv, with only $5.3m of that flowing to shareholders.

Select PPM transactions

Date announced Acquirer Target Deal value
July 27, 2010 Parallax Capital Partners Daptiv (fka eProject) Reported $12.7m
October 8, 2008 Oracle Primavera Software $350m*
June 9, 2005 CA Technologies Niku $350m
June 10, 2003 Mercury Interactive (now HP) Kintana $225m

Source: The 451 M&A KnowledgeBase *451 Group estimate