Tag: Google

Google adds zynamics to its security capabilities

Ben Kolada

Contact: Wendy Nather, Ben Kolada

Reverse engineering and code analysis vendor zynamics just announced that it is being acquired by Google for an undisclosed sum. Google has made other security plays before, with the largest being the $625m purchase of SaaS messaging security vendor Postini in July 2007, but this is its first reverse engineering deal. Google isn’t providing details on the rationale for the transaction, but we suspect that the target could be used for a number of purposes, including inspecting its ad streams for malware.

Bochum, Germany-based zynamics was founded as Sabre Security in 2004 by Thomas Dullien (aka Halvar Flake), who in 2007 was barred by the Transportation Security Administration from entry to the US as he attempted to travel to Las Vegas to present at the Black Hat conference. Google isn’t disclosing the deal terms, but when we covered zynamics back in 2008 we noted that it was profitable, with revenue of just over a half-million dollars. Google is retaining the entire zynamics team.

Google hasn’t divulged what it plans to do with zynamics’ IP and team, but given the target’s specialties, a pretty obvious use would be to check its hosted ads for malware, as well as improve detection of malware in the Android application market (given that Google just pulled 21 applications from the market today for security issues, this is an ongoing concern). We assume that Google will be using the zynamics assets to augment or replace what it’s presumably using today for these activities. But even in that case, Big G could have just licensed the software, which would mean that it plans to use the zynamics team and its talent to expand upon it for its own use – and since Google has such a wide footprint on the Internet, it’s a target-rich environment.

Visa plays with virtual goods

Contact: Jarrett Streebin

This week marked another major entrance into the virtual goods market with Visa snapping up PlaySpan for $190m in cash. The deal comes a half-year after Google struck the first significant transaction in the market, paying a reported $55m for Jambool. With the market for social games and virtual goods amounting to real money, it’s likely that these giants won’t be the last buyers here.

We predicted these sorts of deals in our recent virtual goods Sector IQ. In fact, we named PlaySpan as one of the startups likely to get taken off the market. However, we matched it up with eBay’s PayPal. Our reasoning: PlaySpan would have provided an avenue to improved developer relations for PayPal, where it has struggled, as well as massively boosted its market share. Instead, credit card behemoth Visa took out the Santa Clara, California-based startup and it’s likely that PayPal will suffer as a result, particularly in its all-important relations with developers.

Consumers are becoming more and more comfortable not only buying virtual goods, but also buying real goods in games. This should continue to fuel the amazing growth in this emerging market. Both PlaySpan and Jambool are particularly well-positioned to capture this business because the back-end technology and security required for purchasing goods – even if they are make-believe goods – is incredibly complex. Most developers prefer to leave that to outside providers like Jambool and PlaySpan, just like online retailers left the transaction part of their business to PayPal for years. Given that Google and Visa have bought into this market in the past few months, it’s clear that virtual goods are here to stay.

Cisco adds Inlet to its video puzzle

Ben Kolada

Contact: Ben Kolada, Jim Davis

Cisco recently announced that it is acquiring video encoding provider Inlet Technologies for $95m in cash. The deal is the latest addition to Cisco’s ongoing strategy of helping service providers such as Telstra build content delivery networks that can serve video to TVs, PCs and mobile devices for pay TV services.

Cisco has picked up a lot of video-related technology over the years. Despite its networking expertise, video is a notoriously difficult beast to tame, and even more so when dealing with video over less-predictable public IP networks. Cisco bought V-Bits in 1999 for $129m to add video-processing gear to its repertoire, but stopped production in 2002. In 2000, Cisco spent $369m to acquire PixStream for its video headend gear for IPTV systems, but then closed the operation four months later when the stock market bubble burst.

When it got serious about gaining expertise in video, Cisco spent $6.9bn in 2005 on Scientific-Atlanta, a major equipment supplier to the cable industry. In 2006 Cisco acquired UB Video, a Canadian firm focused on developing MPEG-4 AVC software for use in encoding and decoding equipment. Later that year it also bought video-on-demand (VOD) software specialist Arroyo Video, whose products formed the basis of VOD servers sold to cable and IPTV providers. In acquiring Inlet, Cisco picks up an established player in the market for video encoding equipment used to ready video for delivery over multiple delivery mechanisms. Inlet’s encoding systems have two strengths: one is that they are powerful enough to do high-quality live streaming over IP networks, the other is that the gear is built for adaptive bit-rate streaming, which is becoming a favored method for delivering video to mobile devices.

Inlet reportedly recorded $7.6m in revenue in 2009 and claims to have doubled sales last year. Assuming that the company closed 2010 with $15m in revenue, Cisco’s $95m offer would value Inlet at 6.3 times trailing sales. While that multiple is more than twice as high as the average for all tech transactions, it’s actually slightly less than similarly sized video encoding competitor On2 Technologies received from Google last year. On2’s investors balked at Google’s original $106m offer, which valued the target at 6.1x sales, but later settled for a revised bid of $132m, or 7.5 times sales. (Click here for my colleague Jim Davis’ full report on the Inlet transaction.)

Google adds to NFC with Zetawire

Ben Kolada2 Comments

Contact: Jarrett Streebin, Ben Kolada, Vishal Jain

Google continues to gobble up startups, and we’ve just uncovered a deal that supports its near field communications (NFC) ambitions. We’ve learned that Google recently picked up Zetawire, a Canadian startup focusing on mobile payments transactions. Like most of Google’s buys, this was a small deal, but it plays into a bigger market.

Little is known about Toronto-based Zetawire, but we suspect that the company was in the pre-revenue stage, making its only valuable asset a patent and corresponding trademark awarded by the US Patent and Trademark office. According to the filing, the patent provides for mobile banking, advertising, identity management, credit card and mobile coupon transaction processing. These features would allow a consumer to make purchases using their smartphone instead of their credit card. Think of a smartphone with this technology as a virtual wallet (in fact, the company has also trademarked the name Walleto for these very purposes).

This acquisition bolsters Google’s position in the coming wave of NFC and the phone as a device for payments, tracking and identification. For Google, the timing of the deal couldn’t have been better. Although we understand that the transaction closed in August, just earlier this month Google released its Nexus S smartphone, which has built-in NFC capabilities. In the meantime, Google’s competitors are hard at work. Research in Motion has also filed a patent for NFC functions, and Nokia in June announced that all of its phones will have NFC capabilities by 2011. Isis, a partnership involving telcos AT&T, T-Mobile and Verizon, is also planning a similar mobile wallet and UK startup Proxama has been working on NFC-focused technology for payments and advertising. (We’ll take a deeper look at the Zetawire purchase and the greater NFC market in an upcoming Post-Merger IQ.)

Social gaming grows up

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Contact: Jarrett Streebin

Having already seen massive consolidation within the social games development industry, a related area is beginning to be consolidated: virtual goods. A subset of the social gaming industry, virtual goods are one way that developers make money from popular games. Google recently expanded into this market by buying Jambool. Although it’s the first purchase by a major player, there are bound to be more deals.

This isn’t Google’s first play in payments processing. The search giant stayed in-house back in 2006 when it rolled out Google Checkout. The only problem was that it was already years too late to unseat PayPal’s market dominance. Now, Google knows better than to get ‘PayPal-ed’ in the virtual goods market. With Jambool, Google obtains a social payments processor for social media games known as Social Gold. Although a relatively small player within the market, it has one of the most secure back ends in the business, with a Level 1 PCI security rating. This, along with the fact that it has support for a number of international currencies, makes it a very scalable service. Since Slide Inc, the social games developer recently acquired by Google, isn’t large enough on its own to warrant the purchase, it’s likely that Google will continue to expand the Social Gold offerings to meet outside demand. Additionally, Google may have more social gaming offerings coming that could use the product.

The virtual goods industry has been on shaky footing lately. Ever since Facebook announced Facebook Credits, which threatens to make all virtual goods companies obsolete on that platform, many of the companies have been scrambling to diversify away from the social media giant. As of yet, Facebook hasn’t made its Credits mandatory, so there’s still room for other players. But with RockYou, Playdom and Zynga all having signed exclusivity deals, it’s likely that we’ll soon see Facebook Credits used across the board.

One company that has diversified beyond Facebook is PlaySpan, which has a broad range of products that cover many areas of virtual goods monetization. The Santa Clara, California-based startup just received another $18m in funding, on top of approximately $20m. The firm could very well become the PayPal for virtual goods. If it does succeed in that, we wouldn’t at all be surprised to see PlaySpan also get picked up by eBay, which acquired PayPal in 2002. (We’ll have more in an upcoming Sector IQ on virtual goods.)

What’s up with the Bay Area?

Ben Kolada

Contact: Ben Kolada

Bay Area buyers have roared back to life in 2010. Compared to the same period a year ago, Bay Area buyers’ deal volume has increased 46%, while at the national level M&A has risen only 21%. Year-to-date, Bay Area-based acquirers announced 230 transactions, 19% of all technology deals undertaken by US-based companies. Further, these companies represent 19% of the total declared deal amount, including four of the 18 billion dollar-plus transactions made by US-based buyers. In the same period last year, Bay Area acquirers did only 162 deals.

So, what’s up with the Bay Area? Our data suggests that 15 big serial acquirers accounted for most of the increase. In fact, the number of Bay Area buyers acquiring three or more companies increased five-fold in 2010, compared to a 50% increase at the national level. After waiting on the sidelines in 2009, these companies have resumed M&A activity in full force. As a group, they bought 52 more companies in year-to-date 2010 than they bought in 2009. (An interesting note, Internet content providers were the preferred targets across the board, representing 22% of acquired companies at both the Bay Area and national levels.)

M&A activity by Bay Area buyers

Acquirer 2010 deal volume, year-to-date 2009 year-ago period
Google 15 0
Oracle 7 5
Playdom 6 0
Apple 4 0
Facebook 4 0
Symantec 4 1
Synopsys 4 1
Trimble Navigation 4 5
Cisco Systems 3 3
Hewlett-Packard 3 2
TIBCO Software 3 0
Twitter 3 0
VMware [EMC] 3 0
Yahoo 3 0
Zynga 3 0
Totals 69 17

Source: The 451 M&A KnowledgeBase, 451 Group research

Google is the poster child for Bay Area M&A. Year-to-date, the company has been involved in 15 transactions – the most since it inked the same amount of deals in full-year 2007. However, the search giant is noticeably absent from the 2009 ranking. Even though Mountain View, California-based Google had $8.6bn in cash at the end of 2008, the vendor took nearly a year-long break from M&A activity. Google’s M&A drought began after it acquired TNC in September 2008 and ended 11 months later, when it announced its first purchase of a public company – On2 Technologies – in August 2009.

Apple maps collision course with Google

Contact: Jarrett Streebin

Marking its second purchase of a mapping company in just nine months, Apple reportedly reached for startup Poly9 Group last week. Not much is known about Quebec City-based Poly9, which makes interactive 3-D software. (And not much can be gleaned from the company’s website, which no longer loads.)

Apple’s latest acquisition comes on the heels of its pickup of Placebase last October. The Los Angeles-based startup, which had been bootstrapped, specialized in maps similar to Google Maps but with more customization. With Poly9, Apple adds 3-D mapping capabilities that are comparable to Google Earth. Currently, Apple phones use Google Maps for mapping – but we can only assume that’s going to change once Apple rolls out these features.

Of course, this is just another area where the two once-friendly tech giants are finding themselves in competition with one another. And it’s not the first time that M&A has figured into the fight. Back in January, after losing the bidding war with Google for mobile advertising startup AdMob, Apple turned around and bought Quattro Wireless. Since then, Apple has rolled out its own mobile advertising platform, iAd. Apple’s expansion into mapping will definitely help its advertising efforts as mobile ads become increasingly targeted to a user’s exact location. With Apple and Google, which each hold some $30bn in cash, both targeting some of the same markets, we suspect they’ll be bumping into each other in future deals as well.

Nokia hiring by acquiring

Ben Kolada

In an unusual bit of dealmaking, Nokia bought geo-tagging vendor MetaCarta in April and then turned around and sold it three months later. The recent divestiture might appear to be a botched acquisition. However, as we look closer at the deal, it turns out that Nokia actually got what it wanted out of the purchase. It is retaining MetaCarta’s engineering team while shedding its enterprise accounts to Qbase. (Nokia didn’t really have any use for the startup’s enterprise business, which was largely oil and gas industry as well as government installations.)

Cambridge, Massachusetts-based MetaCarta employed approximately 20 development engineers, plus 15 enterprise sales and support staff. Although terms of the deal weren’t disclosed, we understand that Nokia paid about $30m for MetaCarta. If we look at the price in terms of what assets Nokia actually wanted to obtain, we pencil it out at about $1.5m per engineer. This is obviously an expensive way to recruit personnel, and underscores the increasing pressure that Nokia is seeing in the mobile-mapping space.

Nokia ‘hired’ MetaCarta’s engineers to reinforce the search feature in Ovi Maps, Nokia’s most popular application. MetaCarta is a specialist in geo-tagging unstructured text such as websites and emails. While mapping competitor Google does the same, MetaCarta’s information will be layered on NAVTEQ’s mapping data, which is arguably more detailed than Google’s maps.

The transaction is another in the long line of acquisitions that Nokia has made in its move toward mobile advertising. However, Nokia’s rivals have also been active in the mobile M&A space. Research In Motion reached for GPS vendor Dash Navigation in June 2009. In November 2009, Google outbid Apple and bought AdMob for $750m. In response, two months later, Apple picked up Quattro Wireless for an estimated $275m. Nokia hasn’t made a purchase of this magnitude, but we still believe it could be on the hunt for additional mobile providers. The company could build on its MetaCarta acquisition by buying location-based advertising vendor 1020 Placecast. The San Francisco-based firm is a major strategic partner of Nokia’s NAVTEQ, and would supplement MetaCarta’s geo-tagging capabilities.

nextstop gets Facebooked

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Contact: Jarrett Streebin

After years of building up its platform organically, Facebook has been acquiring like mad this year. The Palo Alto, California-based startup has just purchased its fourth company since January, up from only one in 2009. The latest acquisition is nextstop, a user-generated travel recommendation site. Like earlier buys this year, this one is about adding features to the Facebook platform.

Location features are something Facebook has been promising for some time but has yet to deliver. The sheer growth of sites like Foursquare, Gowalla and SCVNGR has demonstrated widespread demand for location-based services and networks. Twitteradded location features through its Mixer Labs acquisition and Google already has a service called Latitude, in addition to having invested in SCVNGR, a network similar to Foursquare. Facebook has also recognized the attraction of such offerings. It’s rumored that it recently had talks with Foursquare about an acquisition.

However, what check-in-based sites like Foursquare and Gowalla lack is user-generated content. People can interact but there is no way for users to write reviews about locations they visit. It’s likely that with nextstop, Facebook will incorporate user reviews into its forthcoming location offering. Not only will users be able to see where their friends are, they will be able to read what they wrote about places. With these features, Facebook’s location offering will represent the next wave in location. That’s if it ever arrives. We’ll be looking at moves by Facebook and other key technology buyers as well as our outlook for dealmaking in the second half of the year in our midyear webinar on Thursday. Click here to register.

No recession for mobile advertising M&A

-Contact Thomas Rasmussen

Following Google’s purchase of AdMob in November, we predicted a resurgence in mobile advertising M&A. That’s just what has happened and, we believe, the consolidation is far from having run its course. Apple, which we understand was also vying for AdMob, acquired Quattro Wireless for an estimated $275m at the beginning of the year. At approximately $15m in estimated net revenue, the deal was about as pricey as Google’s shopping trip for its own mobile advertising startup. And just last week, Norwegian company Opera Software stepped into the market as well, acquiring AdMarvel for $8m plus a $15m earnout. We understand that San Mateo, California-based AdMarvel, which is running at an estimated $3m in annual net sales, had been looking to raise money when potential investor Opera suggested an outright acquisition instead.

These transactions underscore the fact that mobile advertising will play a decisive role in shaping the mobile communications business in the coming years. For instance, vendors can now use advertising to offset the costs of providing services (most notably, turn-by-turn directions) that were formerly covered by subscription fees. Just last week, Nokia matched Google’s move from last year by offering free turn-by-turn directions on all of its smartphones. Navigation is only the beginning for ad-based services as mobile devices get more powerful and smarter through localization and personal preferences.

While traditional startups such as Amobee will continue to see interest from players wanting a presence in the space, we believe the next company that could enjoy a high-value exit like AdMob or Quattro will come from the ranks that offer unique location-based mobile advertising such as 1020 Placecast. The San Francisco-based firm, which has raised an estimated $9m in two rounds, is a strategic partner of Nokia’s NavTeq. As such, we would not be surprised to see Nokia follow the lead of its neighbor Opera by reaching across the Atlantic to secure 1020 Placecast for itself.