Is Sucuri for sale?

Contact: Ben Kolada

Just a month after its newfound partner VirusTotal was scooped up by Google, antimalware detection and remediation startup Sucuri may be next on the auction block. Word has it that the two-year-old company is attracting takeover attention. That shouldn’t come as too much of a surprise, given the growth potential of the website antimalware monitoring market and the strategic importance companies are placing these days on their online presences.

Sucuri provides a website malware detection product and associated remediation service meant to prevent customers’ websites from being blacklisted by search engines, namely Google. The company’s software scans websites for malware infection and alerts the customer. Sucuri then provides a cleanup service to remove the malware. As businesses continue to transition from brick-and-mortar to e-commerce models, such services will become increasingly important to growing sales, especially during the upcoming holiday season. Given its short lifespan, we suspect that the company is currently generating less than $10m in revenue.

No word yet on which companies may be looking to acquire Sucuri, but the list likely includes mass-market hosting vendors and large security firms. Like its competitors, Sucuri’s go-to-market strategy so far has been partnering with hosting companies, though it also sells directly to customers. The company lists Web host ClickHOST as a partner, as well as a half-dozen WordPress hosting and site design vendors. As for possible security suitors, the most likely acquirers that immediately come to mind are Proofpoint, Kaspersky Lab, Websense, Symantec, AVG Technologies or AVAST Software.

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Contact: Ben Kolada

Comment aggregation and social engagement startup Livefyre has been busy lately. The company recently moved into a larger office and just launched a new product. Meanwhile, its 29-year-old CEO is hitting the fundraising circuit, hoping to secure additional VC financing to propel its growth.

Livefyre was founded by Jordan Kretchmer in 2009 with the mission of aggregating comments from social networking outlets on publishers’ websites. However, the startup has expanded beyond that. Its StreamHub product, which recently made its commercial debut, provides a real-time blogging and chatting platform to publishers. It aggregates comments, videos and images from social networks using customizable widgets. The company is also making a push to expand beyond its publishing customer base toward brands.

Livefyre is serving a niche of the greater digital marketing industry, and its products still have room for improvement, but publishers and brands are already finding value in what it offers. The vendor’s partners include WordPress and Google. It’s projecting $10m in bookings for this year.

To aid future growth, Livefyre is taking its message to venture investors. To date, it has raised $5.3m in venture capital from Greycroft Partners, Cue Ball, Hillsven Capital, Zelkova Ventures and ff Venture Capital. Livefyre wouldn’t comment on the amount it’s hoping to secure in its C round, but by this stage companies typically look for $5-10m. The financing will be used for hiring, product development and marketing and sales. Livefyre expects to close the round by year-end.

For more real-time information on tech M&A, follow us on Twitter @MAKnowledgebase.