Microsoft and Hortonworks expand Hadoop partnership. Oracle ships Exalytics. And more.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* Hortonworks to Bring Apache Hadoop to Millions of New Users Hortonworks and Microsoft expanded their relationship around Apache Hadoop.

See also:
# Big Data for Everyone: Using Microsoft’s Familiar BI Tools with Hadoop
# Microsoft’s Hadoop roadmap reveals new big data deliverables
# Karmasphere Expands Big Data Analytics on Hadoop in the Enterprise
# Datameer to Bring Hadoop Analytics to Windows Azure
# HStreaming Brings Real-Time Analytics to Microsoft’s Hadoop-based Services for Windows Server and Windows Azure

* Oracle Announces Availability of Oracle Exalytics In-Memory Machine

* Fujitsu Releases “Interstage Big Data Parallel Processing Server V1.0” to Help Enterprises Utilize Big Data

* Pentaho and DataStax announce strategic partnership delivering the first complete Apache Cassandra-based big data analytics solution to the market

* Cloudant Names Andy Palmer to its Board of Directors

* R integrated throughout the enterprise analytics stack

* Jaspersoft Announces Big Data Index to Track Demand for Big Data Analytics

* 1010data Enables Companies to Rapidly Model and Predict Individual Consumer Behavior and Social Network Relationships

* Tableau Software Teams with Attivio to Tap Unstructured Content and Deliver Deeper Insight to Business Users

* Infochimps and the Future of Data Marketplaces “This is the clearest indication yet that data marketplaces may be the latest ‘Application Service Provider’ cycle, as in right idea, wrong time.”

* HStreaming and RainStor Partner to Lower the Cost of Big-Data Analytics on Hadoop

* JustOne Database Sets the Stage for Accelerated Growth in 2012 and Beyond

* Big Data investment map

* A group of Google Engineers released “vitess” – a project to help scale MySQL databases.

* For 451 Research clients

# Reassessing the M&A potential of NoSQL and NewSQL Sector IQ report

# Sears Holdings creates Hadoop managed service provider MetaScale Impact Report

# Datawatch turns the corner with focus on report analytics suite Impact Report

# arcplan details growth plan, as it expands into front end for SAP HANA and social BI Impact Report

# Objectivity adds reusable queries to InfiniteGraph NoSQL database Market Development Report

# Host Analytics illuminates cloud performance management growth strategy and roadmap Market Development Report

And that’s the Data Day, today.

Amazon launches DynamoDB. Red Hat virtually supports JasperReports. And more.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* Amazon Web Services Launches Amazon DynamoDB See also blog posts from Werner Vogels and Jeff Barr, as well as reaction from DataStax and Basho.

* Jaspersoft Delivers Analytics for Red Hat Enterprise Virtualization Customers JasperReports Server is embedded in Red Hat Enterprise Virtualization 3.0.

* Tableau 7.0 Brings Simplicity to Business Intelligence Including new Data Server for data sharing and management.

* Hortonworks to Deliver Next-Generation of Apache Hadoop Pre-announcement (emphasis on the pre).

* RainStor Announces First Enterprise Database Running Natively on Hadoop as well as partnerships with Cloudera, Hortonworks, and MapR, and support from Composite Software.

* Talend Platform for Data Services Operationalizes Information and Data A common development, deployment and monitoring environment for both data management and application integration.

* Fujitsu Launches Cloud Services as a Platform for Big Data Data Utilization Platform Services.

* All you wanted to know about Hadoop, but were too afraid to ask A graphic illustration of the various versions of Apache Hadoop.

* Oracle Database or Hadoop? Another good post from Pythian’s Gwen Shapira. See also Aaron Cordova’s Do I need SQL or Hadoop?

* Meet Code 42, Accel’s first Big Data Fund investment GigaOM has the details.

* MapR CEO Sees Big Changes in Big Data in 2012 Predictive.

* Introducing DataFu: an open source collection of useful Apache Pig UDFs LinkedIn launches open source user-defined functions.

* Big Data Needs Data Scientists, Or Quants, Or Excel Jockeys … or something.

* Career of the Future: Data Scientist [INFOGRAPHIC] Infotaining.

* Knives out for Oracle. SAP and IBM offer some perspectives on Exalytics and Big Data Appliance respectively.

* For 451 Research clients

# Information Builders uses Infobright to take BI in-memory, expands SMB reach Market development report

# RainStor launches database complement to Apache Hadoop Market development report

# Heroku’s Postgres is poised for growing interest in database as a service Market development report

* Google News Search outlier of the day: This Spud’s For All of You: “2012 Is the Year of the Potato”

And that’s the Data Day, today.