I’ve noted before that I sort of wear two hats at The 451 Group, covering both content management and collaborative technologies. They’re related surely and perhaps more so every day, but traditionally have been rather separate. In any event, I have the benefit of looking at most things through (at least) two sets of lenses and am not so far in the weeds in one market that I miss related implications.
For example, Infovark has an interesting post about emergent systems and as I was looking specifically at their table, it struck me how much their definition of “explicit” (rules-based, top down, centralized, push) defines what most WCM vendors are trying to do today with targeted content delivery. But “emergent” technologies are the opposite (outcome-based, bottom up, decentralized, pull).
In short, it’s the difference between content targeting and user-generated content. There seems to me to be a real gap between those vendors doing the former and those supporting the latter.
We’ve been spending a lot of time with vendors in the customer community realm of late, while still keeping a close eye on WCM marketplace. The relationship between these two seems quite obvious to me, though we’re only starting to see bits of it in the market. There is some partnering going on and at least one OEM I know of though have been asked not to publicize yet. I suspect we’ll see more of this in the coming months.
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1 comment so far ↓
You bring up some good points, most notably the different coverage areas you have around collaborative and CMS. I often think community/social is yet a third realm we should focus on, the key is (and you’re exploring this too) is how do they all fit together.