As if to underscore our belief that the cloud is set to play a bigger role in all things Information Management-related in 2012, Symantec announced this week that it had acquired cloud archiving specialist LiveOffice for $115m, its first acquisition in eight months (451 research clients can read the full deal-analysis report here.
Though the deal was not a huge surprise — some of LiveOffice’s executive team (including CEO and COO) hail from Symantec, which has for the last year been reselling LiveOffice, rebranded as EnterpriseVault.Cloud – it is a significant endorsement of the cloud archiving market; a sub-sector that we have been following closely for a couple of years (we published a detailed, long-form report on the market in late 2010), but has yet to really come to life.
Symantec, which of course dominates the on-premise email archiving market, notes that about half of all archive deployments now go to the cloud. In this respect, cloud archiving is a market that it simply has to participate in more directly. Accordingly, LiveOffice provides Symantec with a better means of serving the smaller organizations that tend to opt for the cloud model, which requires far fewer skills and resources to set up and manage than on-prem models. Of course, it also means Symantec doesn’t have to be religious about which model it promotes; whether on-prem, cloud or a hybrid of the two, it now caters to all requirements.
Symantec also made an interesting comment that LiveOffice is at the right point in its own development where the application of Symantec’s huge scale can help in growing the business, rather than be a hindrance. This is a refreshingly honest acknowledgement that it hasn’t always got the balance right in the past; buy a company that is too small, and the weight of a giant like Symantec risks starving it of oxygen altogether, rather than fanning the flames that made it successful in the first place.
The question now is whether this move may help spark broader growth of the cloud archiving market. LiveOffice was one of the first cloud providers to archive other data types beyond email, and can now store and index a wide variety of data, including from social media, file servers, SharePoint and even SaaS applications; as more data, workloads and applications move to the cloud, so cloud-based archiving will become more relevant. One big factor in the cloud players’ favor is that email is increasingly going the hosted route, especially for SMEs; if you run corporate email as a service, then you aren’t going to deploy an email archive on-premise.
All in all, we think this is a good move by Symantec, and one that could drive interest in the other cloud-archiving pure plays out there.
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