Our clients will have seen our preview of 2011 last week. For those that aren’t (yet!) clients and therefore can’t see the whole 3,500-word report, here’s the introduction, followed by the titles of the sections to give you an idea of what we think will shape the information management market in 2011 and beyond. Of course the IT industry, like most others doesn’t rigorously follow the wiles of the Gregorian calendar, so some of these things will happen next year while others may not occur till 2012 and beyond. But happen they will, we believe.

We think information governance will play a more prominent role in 2011 and in the years beyond that. Specifically, we think master data management and data governance applications will appear in 2011 to replace the gaggle of spreadsheets, dashboards and scorecards commonly used today. Beyond that, we think information governance will evolve in the coming years, kick-started by end users who are asking for a more coherent way to manage their data, driven in part by their experience with the reactive and often chaotic nature of e-discovery.

In e-discovery itself, we expect to see a twin-track adoption trend. While cloud-based products have proven popular, at the same time, more enterprises buy e-discovery appliances.

‘Big data’ has become a bit of a catchall term to describe the masses of information being generated, but in 2011 we expect to see a shift to what we term a ‘total data’ approach to data management, as well as the analytics applications and tools that enable users to generate the business intelligence from their big data sets. Deeper down, the tools used in this process will include new BI tools to exploit Hadoop, as well as a push in predictive analytics beyond the statisticians and into finance, marketing and sales departments.

SharePoint 2010 may have come out in the year for which it is named, but its use will become truly widespread in 2011 as the first service pack is release and the ISV community around it completes their updates from SharePoint 2007. However, we don’t think cloud-based SharePoint will grow quite as fast as some people may expect. Finally, in the Web content management (WCM) market – so affected by SharePoint, as well as the open source movement – we expect a stratification between the everyday WCM-type scenario and Web experience management (WEM) for those organization that need to tie WCM, Web analytics, online marketing and commerce features together.

• Governance family reunion: Information governance, meet governance, risk and compliance; meet data governance….
• Master data management, data quality, data integration: the road to data governance
• E-discovery post price war: affordable enough, or still too strategic to risk?
• Data management – big, bigger, biggest
• Putting the BI into big data in Hadoop
• The business of predictive analytics
• SharePoint 2010 gets real in 2011
• WCM, WEM and stratification

And with that we’d like to wish all readers of Too Much Information a happy holiday season and a healthy and successful 2011.