NGDATA searches for consumer intelligence. Sparsity looks for social analytics partners.

For 451 Research clients: NGDATA positions Lily as a ‘big data’ platform for consumer intelligence bit.ly/Tt0hEZ

— Matt Aslett (@maslett) October 16, 2012

For 451 Research clients: Sparsity seeks partners, funding for graph-based social networking analytics bit.ly/R0oUfh

— Matt Aslett (@maslett) October 15, 2012

Nice write-up of my Total Data presentation at Talend Connect bit.ly/R0oXrt

— Matt Aslett (@maslett) October 15, 2012

SAP HANA One is now available for production use on AWS. bit.ly/V5WkwQ

— Matt Aslett (@maslett) October 16, 2012

Software AG’s Terracotta business generated €5m license revenue in Q3. bit.ly/Tt0AiX

— Matt Aslett (@maslett) October 16, 2012

Software AG’s webMethods 9.0 is now tightly integrated with Terracotta. bit.ly/Tt0vMo

— Matt Aslett (@maslett) October 16, 2012

Hadapt has announced version 2.0 of its Adaptive Analytical Platform, including integration with Tableau.s.tt/1qcem

— Matt Aslett (@maslett) October 16, 2012

Google has open source Supersonic, a query engine library for creating a column oriented database back-end. bit.ly/Tt0xnn

— Matt Aslett (@maslett) October 16, 2012

Delphix adds support for Oracle RAC and Microsoft SQL Server with 3.0. bit.ly/Wonk8S

— Matt Aslett (@maslett) October 15, 2012

Lavastorm Analytics adds direct support for the R programming language. bit.ly/SWjUsJ

— Matt Aslett (@maslett) October 15, 2012

MarkLogic and SGI team up for SGI DataRaptor with MarkLogic database. bit.ly/Tt1U5x

— Matt Aslett (@maslett) October 16, 2012

Clustrix and GoGrid partner for Database-as-a-Service. s.tt/1qaMu

— Matt Aslett (@maslett) October 16, 2012

And that’s the Data Day, today.

Thoughts on Splunk’s IPO and DynamoDB. And more.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* Thoughts on the Splunk IPO and S-1 By Dave Kellogg.

* Thoughts on SimpleDB, DynamoDB and Cassandra By Adrian Cockcroft.

* Recommind’s Revenue Leaps 95% in Record-Setting 2011 Predictable.

* Hewlett-Packard Expands to Cambridge via Vertica’s “Big Data” Center Moving.

* Announcing SkySQL Enterprise HA for the MariaDB & MySQL databases

* Membase Server is Now Couchbase Server But not *the* Couchbase Server.

* Cloudera Teams With O’Reilly Media to Merge Hadoop World and Strata Conferences

* Survey results: How businesses are adopting and dealing with data 100 Strata Online Conference attendees.

* Big data market survey: Hadoop solutions

* LinkedIn released SenseiDB, an open source distributed, realtime, semi-structured database.

* For 451 Research clients

# VMware: not your father’s database company Impact Report

# Sparsity Technologies draws up plans for graph database adoption Impact Report

# Amazon launches DynamoDB, an auto-configuring database as a service Market Development report

# NuoDB targets Q2 release for elastic relational database Market Development report

# ADVIZOR illuminates growth strategy, roadmap in data discovery and analysis Market Development report

# Birst adds own analytic engine for BI, OEM agreement with ParAccel Market Development report

* Google News Search outlier of the day: RentAGrandma.com Recruiting Wonderful Grandmas

And that’s the Data Day, today.