Vignette’s industry analyst day was last Thursday and, as Guy Creese notes, these are often interesting because “Vignette personnel vanish and new people turn up to take their place with nary a word, so it’s always fun to figure out who’s missing in action based on last year’s agenda.”

Guy’s having some fun at Vignette’s expense of course, but it’s no secret Vignette has had a lot of executive turnover over the last couple of years and it hasn’t stopped. Execs on last year’s analyst day agenda gone this year include Cathie Frazzini, who led Vignette’s partner efforts for a little more than a year and long-time head of products Leo Brunnick. Dave Dutch, most recently of Level 3 Communications, has just replaced Brunnick to run product management and marketing. And Rob Amor, long-time head of Vignette’s EMEA services org, has taken on the corporate BD role from the UK.

Like Guy, this wasn’t my first Vignette analyst day and he’s also right in noting “Vignette’s Analyst Day is typically heavy with customer testimonials.” And this year was no exception. Four of the six customers that presented (including HBS and Vertrue) were fairly new to Vignette, interesting since Vignette has struggled with new license revenue in recent quarters.

Overall Vignette presented a more upbeat outlook than one might expect given the company’s recent financial results. The company has introduced several new products already this year (yes, some are OEMs and some are just enhancements, but it’s still better than what we’ve seen from Vignette in awhile) and has a few more planned before year end. It also acquired video management play Vidavee, which it claims will be integrated before the end of this quarter.

It will likely be a couple more quarters before Vignette’s largely-revamped field organization can make some hay with these new products. If it’s able to do so, the license numbers might start to turn around. We’ll certainly be watching to see.