Entries from October 2010 ↓

Sizing and analyzing the cloud-based archiving market

The cloud archiving market will generate around $193m in revenues in 2010, growing at a CAGR of 36% to reach $664m by 2014.

This is a key finding from a new 451 report published this week, which offers an in-depth analysis of the growing opportunity around how the cloud is being utilized to meet enterprise data retention requirements.

As well as sizing the market, the 50-page report – Cloud Archiving; A New Model for Enterprise Data Retention – details market evolution, adoption drivers and benefits, plus potential drawbacks and risks.

These issues are examined in more detail via five case studies offering real world experiences of organizations that have embraced the cloud for archiving purposes. The report also offers a comprehensive overview of the key players from a supplier perspective, with detailed profiles of cloud archive service providers, with discussion of related enabling technologies that will act as a catalyst for adoption, as well as expected future market developments.

Profiled suppliers include:

  • Autonomy
  • Dell
  • Global Relay
  • Google
  • i365
  • Iron Mountain
  • LiveOffice
  • Microsoft
  • Mimecast
  • Nirvanix
  • Proofpoint
  • SMARSH
  • Sonian
  • Zetta

Why a dedicated report on archiving in the cloud, you may ask? It’s a fair question, and one that we encountered internally, since archiving aging data is hardly the most dynamic-sounding application for the cloud.

However, we believe cloud archiving is an important market for a couple of reasons.  First, archiving is a relatively low-risk way of leveraging cloud economics for data storage and retention, and is less affected by the performance/latency limitation that have stymied enterprise adoption of other cloud-storage applications, such as online backup. For this reason, the market is already big enough in revenue terms to sustain a good number of suppliers; a broad spectrum that spans from Internet/IT giants to tiny, VC-backed startups. It is also set to experience continued healthy growth in the coming years as adoption extends from niche, highly regulated markets (such as financial services) to more mainstream organizations. This will pull additional suppliers – including some large players — into the market through a combination of organic development and acquisition.

Second, archiving is establishing itself as a crucial ‘gateway’ application for the cloud that could encourage organizations to embrace the cloud for other IT processes. Though it is still clearly early days, innovative suppliers are looking at ways in which data stored in an archive can be leveraged in other valuable ways.

All of these issues, and more, are examined in much more detail in the report, which is available to CloudScape subscribers here and Information Management subscribers here. An executive summary and table of contents (PDF) can be found here.

Finally, the report should act as an excellent primer for those interested in knowing more about how the cloud can be leveraged to help support ediscovery processes; this will be covered in much more detail in another report to be published soon by Katey Wood.

Webinars & public speaking in next few weeks

Katey and I are doing a few webinars at the moment and I’m also speaking at a conference this week, so I just wanted to round them all up here:

One webinar is already in the bag, which Katey did with Digital Reef & legal service provider Precise-Law, entitled ‘The challenges of a  reactive vs. proactive EDRM in the Enterprise.’ A replay is available here.

I’m speaking at Search Solutions 2010 this week  on Oct 21. It’s a one-day event organized by the British Computer Society, which I attended last year as a non-speaker and it was very good, so I hope to be able to contribute to maintaining that high standard! I’m speaking at 11.45 am on ‘The trends shaping the future of enterprise search 2010-2013’ and then I’m participating on a panel at the end of the day on what search will look like in 2015. As I’m already making predictions through 2013, I’m three-fifths of the way there! Oct 21 is also the day of Autonomy’s Q3 results call so the place should be full of lively discussion regarding that.

Come November I’m doing a couple more webinars:

On Nov 11 I’m participating on one with Zylab, the focus of which will be litigation-readiness, moving beyond just eDiscovery to insuring organizations have their information in a state such that it can be easily searched, accessed, locked down, deleted or produced to an opposing party.

Also in November I’ll be participating in a webinar with Attensity Group, which will be focused on social media and the application of text analytics to that space. Date TBC and links to follow, most likely on my Twitter feed.