Contact: Scott Denne
Oracle’s purchase of Compendium cements Indianapolis’ transformation into the go-to spot for marketing software deals. This makes six acquisitions of marketing tech companies in that city, which have collectively been valued at more than $3bn.
Earlier this year, salesforce.com spent $2.5bn to acquire ExactTarget, and two years ago Teradata paid $525m for Aprimo. Both those companies were founded more than 10 years ago and helped bring – and train – marketing software talent to the area. Given the shift in marketing software from a niche to a strategic pillar at many major software companies – such as Oracle, which has bought five such companies in the last 18 months – there’s room for more local marketing companies to benefit.
ExactTarget birthed many of these businesses. Chris Baggott, one of the founders of ExactTarget, was a founder of Compendium. Other marketing tech startups in the region, such as Right On Interactive, Marketpath and Smarter Remarketer, also have founders that spent time at ExactTarget.
Recent marketing tech deals with Indy targets
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Source: The 451 M&A KnowledgeBase
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