ADAM could be next DAM deal

Contact: Matt Mullen

We noted back in February that the market for specialist digital asset management (DAM) platforms was beginning to heat up as organizations were starting to reach the limitations of lightweight and embedded alternatives that had been ‘good enough’ for their current needs.

Of the DAM vendors we specifically looked at earlier this year, MediaBeacon has already been scooped up – in March by packaging provider Esko – and there are indications that ADAM Software could be next in line to be acquired, but by whom?

We expect that a purchase of ADAM Software will be concluded in the next year, with the likely buyer being one with existing experience with the platform and its subsequent implementations. ADAM is far from the only show in town – there are numerous small and probably much cheaper firms that could be acquired – but its strong product focus and revenue base (with virtually zero dependence on income from services) make it a very attractive target.

Subscribers to our Market Insight Service can click here to see a detailed report on ADAM, including potential suitors.

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